Issue 01
September 2026
The Clipping Point
Australian Dog Grooming Magazine
Education • Community • Innovation
The first issue of The Clipping Point celebrates Australia’s professional dog-grooming community—its talent, education, competitions, businesses and shared passion for the dogs in our care.
THE CLIPPING POINT
CONTENTS
ISSUE 01 | SEPTEMBER 2026
Contents Illustration: Tenille Webster
COMPETITIONS
EDUCATION
07
The Pup Cup 2026
A weekend to remember
15
Stop Absorbing It!
Pricing, clarity and confident conversations
19
Emma Lake
21
Nikitta Griffiths
TYRO Best in Show
25
From Freshly Groomed to Photo Ready
Six simple, no-cost ways to improve your salon photos
TYRO Runner Up Best in Show
45
Quokkas Australian Grooming Team
27
Beyond the Grooming Table
Why every groomer should explore the purebred dog world
The road to Belgium
33
The Art of Seeing the Dog
INDUSTRY
How Asian Fusion taught Stacy Douch to look beyond the haircut
49
Building a Stronger Future
53
The Grooming Competition Calendar
Supporting Australia’s grooming industry with PIAA
September 2026–August 2027
THE CLIPPING POINT
EDITOR’S LETTER
ISSUE 01 | SEPTEMBER 2026
TO ISSUE 1
There’s something truly special about our grooming community. It’s made up of passionate, creative and dedicated people who show up every single day—not just for the dogs, but for each other.
In this issue, we celebrate that spirit in every page. From the excitement of The Pup Cup and the talent of our incredible competitors, to expert education, product innovation and inspiring stories from groomers and business owners across the industry.
This magazine was created for you—our readers, groomers, educators, business owners and dog lovers. Whether you’re here to learn, be inspired or stay ahead of the latest trends, I hope you find something in these pages that adds value to your journey.
Thank you for being part of The Clipping Point. I’m so proud of what we’re building together.
Here’s to doing what we love, together.
A MESSAGE FROM THE EDITOR
Editor & Founder
The Clipping Point
The Pup Cup Dog Grooming Competition returned in spectacular fashion in 2026, bringing together some of Australia’s most talented groomers, international judges, passionate suppliers and an incredible community united by one thing—the pursuit of excellence in professional grooming.
From the moment the doors opened each morning, there was an unmistakable buzz throughout the venue. Competition rings were surrounded by spectators eager to watch every scissor stroke, every hand-stripped jacket and every perfectly sculpted poodle take shape. Between classes, competitors shared laughs, advice and encouragement, while visitors explored an impressive collection of trade stands showcasing the latest equipment, products and innovations available to today’s professional groomer.
The shopping alone was enough to excite any groomer, but it was the standard of competition that truly stole the show.
This year’s judging panel featured Australia’s own Alicia Fragiadakis alongside internationally respected judges Tony Zhu and Sukhee Lee. Together they faced an incredibly difficult task.
The standard across every division was exceptionally high, with many placings decided by the finest of margins. Time and time again the judges returned to compare dogs, reassessing trims from every angle before reaching their final decisions.
Watching the judging process unfold was a reminder that championship grooming isn’t simply about producing a beautiful finish. Balance, breed expression, technical execution, coat preparation, presentation and attention to detail all play an equally important role.
The level of professionalism displayed throughout the weekend was a credit to every competitor who stepped into the ring.
Competitions That Continue To Grow
One of the biggest talking points throughout the weekend was the continued growth of traditionally smaller competition classes. Judge Alicia Fragiadakis commented on how proud she was to see such strong entries in both the Gundog and Hand Strip divisions. Not so long ago, these classes often attracted only a handful of competitors and were sometimes combined due to low entry numbers. Today they stand proudly on their own, attracting large, highly competitive line-ups that reflect the growing appreciation for breed-specific grooming techniques across Australia.
That growth is a positive sign for the industry. As more groomers develop confidence working with wire coats and sporting breeds, competitions become richer, judging becomes more challenging, and exhibitors continue pushing one another to higher standards. It’s exciting to witness these once niche classes becoming some of the most anticipated events of the weekend.
“The greatest achievement isn’t standing on the podium—it’s helping the person beside you get there too.”
Celebrating Excellence Across Every Class
Across three packed days of competition, competitors showcased an incredible range of skills. From the precision of Purebred Scissor and Poodle classes to the artistry of Creative Grooming and Asian Fusion, every division highlighted a different aspect of the profession.
The Creative Class once again reminded everyone that grooming is as much an art form as it is a technical skill, with colourful designs and imaginative concepts capturing plenty of attention from both judges and spectators alike.
The Asian Fusion division demonstrated remarkable precision and expression, while the Model Dog competition showcased the next generation of artistic groomers developing their skills away from the live competition ring.
Meanwhile, Salon Freestyle reflected the reality of everyday professional grooming—producing beautiful, balanced trims while maintaining practicality and efficiency for salon environments.
One of the most enjoyable moments throughout the weekend was watching experienced competitors freely encourage newer exhibitors. Advice was shared ringside, congratulations flowed after every class and friendships old and new continued to grow throughout the event.
That supportive atmosphere is something that has become synonymous with The Pup Cup.
While ribbons and trophies recognise outstanding achievement, the true success of the event lies in the community it continues to build.
Every competitor who entered the ring contributed to raising the standard of professional grooming in Australia.
Congratulations to every class winner, finalist and exhibitor who made this year’s competition one to remember.
We look forward to seeing what 2027 has in store.
Our Industry Partners
Behind every successful event are businesses that believe in the industry they serve. The Pup Cup is fortunate to be supported by an incredible group of vendors whose passion extends far beyond selling products—they invest in education, encourage excellence and help create an unforgettable experience for every competitor and spectator.
This year, DGS Imports and Botany Bay Imports were proudly presented with Appreciation Awards in recognition of their outstanding support and dedication to The Pup Cup. Their continued generosity and commitment play an invaluable role in helping Australian groomers learn, grow and thrive.
Celebrating the Future of Grooming
One of the most inspiring moments of The Pup Cup each year is watching the next generation of groomers step into the competition ring. The TYRO classes are designed to encourage beginners and novice competitors, providing a supportive environment where new exhibitors can build confidence, develop their skills and experience the excitement of competition.
This year, the standard was exceptional, with every competitor demonstrating impressive dedication, passion and a willingness to learn. The judges were thrilled to see so many first-time competitors embracing the challenge and showcasing the future of Australia’s grooming industry.
A huge congratulations goes to Emma Lake, who was awarded TYRO Best in Show, and Nikitta Griffiths, who earned the title of TYRO Runner-Up Best in Show. Their outstanding performances reflected not only technical ability, but also the hard work, commitment and enthusiasm that define the spirit of the TYRO division.
Whether they walked away with a ribbon or simply gained valuable experience, every TYRO competitor should be incredibly proud of their achievements. Today’s beginners are tomorrow’s educators, judges and Best in Show winners, and The Pup Cup is proud to be part of that journey.
.png)
.png)
.png)
Best In Show: A Celebration of Excellence
Every class throughout The Pup Cup contributes to an exciting weekend of competition, but there is one moment everyone eagerly awaits—the announcement of the Overall Best in Show.
After three days of outstanding grooming, exceptional sportsmanship and incredibly close judging, the judges selected Georgia Macinlay and her beautifully presented English Cocker Spaniel as the Overall Best in Show for The Pup Cup 2026.
Georgia's winning groom was a true reflection of the skill, precision and dedication required to compete at the highest level. Every aspect of the presentation showcased outstanding technical ability, with exceptional coat preparation, balance and breed expression that impressed the judging panel. In a competition where the standard was extraordinarily high across every class, Georgia's work stood out for its refinement and attention to detail, earning her the event's highest honour.
Claiming the title of Runner-Up Best in Show was Tiarne Perkis with her impeccably groomed Standard Poodle. The elegance, precision and craftsmanship displayed throughout the groom highlighted the artistry and technical expertise that poodle presentation demands. Her work was a wonderful example of the dedication and countless hours of preparation required to perform at this level.
With judges returning to many of the finalists multiple times before making their final decision, the overall awards reflected just how competitive this year's event had become. The difference between placings often came down to the finest details, making every ribbon a significant achievement.
Congratulations to Georgia and Tiarne on their outstanding accomplishments, and to every competitor who stepped into the ring throughout the weekend. The passion, professionalism and camaraderie displayed across all classes continue to raise the standard of competitive grooming in Australia, making The Pup Cup one of the industry's most respected and inspiring events.
“Stop absorbing it!
Nobody is leaving over $9.50”
“Silence is the real risk, not the increase itself.”
Nobody enjoys putting their prices up. You picture your loveliest regulars, the ones who have trusted you with their dog for years, reading the message and quietly booking somewhere cheaper. So most owners never do it.
You hold on through 3 rent rises and 2 wage increases, absorbing every one, until the maths stops working and there is no choice but to put everything up 30% at once.
Then it is a shock, and shocks make people shop around.
That jump is what costs you clients. Not the increase. The 5 years of silence in front of it.
There is a calmer way to do this—and it looks nothing like a big announcement!
5–10%, once every 12–18 months. That is the rhythm you want. Small enough that most people barely blink, regular enough that nobody is caught out, and it keeps your pricing alongside your costs instead of trailing years behind.
10% on a $95 groom is $9.50. Across a year of 6-weekly visits, almost nobody restructures their life around that.
30% is a different conversation, and one you never have to have.
Price this way and you never make a speech about it—it becomes housekeeping.
So, what should you actually charge?
Consistent on your word.
3 questions, in this order. Only one is about anybody else’s prices.
What does an hour of your table cost?
1
Your time, wages, rent, power, product, insurance, card fees, and the admin hours nobody pays you for. Divide it across a working month. That number is your floor, and most owners have never worked it out.
Your price is your positioning.
What does comparable work cost up the road?
2
Not your street. Comparable suburbs: similar rents, similar clientele, in your city and in Melbourne, Brisbane and Perth. The shop 2 doors down might be quietly going under. You want the shape of the market, not permission.
What are they actually paying for?
Safe, comfortable and/or consistent? Something else? What sets you apart?
That is the whole list. The same standard every visit, the same slot when they want it, and your word holding when you say you will.
Get those 3 right and price stops being what they choose on. Very few people leave a groomer they trust over 10%.
3
What is actually slowing you down?
It’s usually where the money is hiding.
- What takes longer than it should? Price it, or fix it.
- Is there a service you offer out of habit that nobody would miss?
- Would clearer size tiers price the work better than one flat rate?
- What could you add that costs little and means a lot?
- Which frills are you paying for that no client has mentioned?
… then say it, once
MEET THE AUTHOR
Frazer McLeod
Frazer McLeod is Co-Founder and CEO of Petboost, the Australian booking software company used by over 200 businesses Australia-wide.
He also co-founded Hound Health in Bondi, which is where this playbook came from.
Give around 30 days’ notice.
Say the new price, the date it starts, and that it applies to every appointment from then, including regular and recurring bookings. That is the line people leave out.
One honest sentence about why is plenty. You do not owe anyone a spreadsheet.
Then give a choice: keep the slot, or move it before the date.
Then thank them. Tell your regulars explicitly. A standing groom is a regular time, not a frozen price.
Every answer is a positioning decision and an efficiency decision. Your price is where those two meet.
Do this once and the number stops feeling like a guess. You will say it out loud without flinching, which is most of the battle.
Pricing insights, guidance & centralised management available in Petboost
TYRO BEST IN SHOW WINNER || THE PUP CUP 2026
🐾
Only twelve months after completing her very first full groom, Emma Lake stood in the centre of the ring at The Pup Cup 2026 as the TYRO Best in Show winner. It was a moment she never expected, but one that perfectly reflects her passion for learning, willingness to put herself out of her comfort zone, and the incredible support network around her.
“All of the girls at Perky Pooches have taught me so much. Between Tiarne’s night classes with Elite Dog Grooming Academy and the other groomers staying back after work to help me learn how to groom my own dogs, I’ve been incredibly lucky.”
Based in the Illawarra region of New South Wales, Emma works at Perky Pooches Grooming Salon, where she has quickly found both her passion and her place within the grooming industry.
Stepping into the Competition Ring
Although The Pup Cup was Emma’s fourth grooming competition, it was one she had been looking forward to for a long time.
Finding a Passion
“After supporting all my friends from home last year and seeing all the amazing photos, I couldn’t miss it!”
Emma’s journey into grooming began during Christmas 2023 when she started working as a bather.
Emma competed with two Toy Poodles during the weekend.
“I started as a bather during Christmas 2023 and slowly worked my way up to grooming, completing my first full groom in July 2025.”
“Tanja is a Toy Poodle. He’s a super loving boy and such a great dog to travel with. I’m so lucky to be able to borrow him thanks to his amazing owner.”
Since then, her confidence and skills have grown rapidly. Working alongside experienced groomers every day has given her the opportunity to learn from some incredibly talented mentors.
She also competed in Salon Freestyle with Shadow.
“Shadow is also a Toy Poodle that I completed a teddy groom on for Salon Freestyle. It was Shadow’s very first grooming competition and she handled it like a champ. Being away from her owner for five days was a big ask. She’s so cuddly and just wants to be with you 24/7.”
“I currently work at Perky Pooches Grooming Salon. Perky Pooches is a fabulous place to work. I have the opportunity to work alongside many passionate and highly skilled groomers who are more than willing to share their knowledge and skills.”
Emma especially enjoys grooming poodles and creating teddy trims, although she also has a soft spot for double-coated breeds such as Shelties and Collies.
Preparing for the event took commitment.
“In the lead-up to the grooming competition, I bathed my dogs every week for their owners to keep them tangle-free. We travelled around seven hours to get to Coffs Harbour.”
GROOMERS SPOTLIGHT || EMMA LAKE
A Weekend to Remember
Life Beyond Grooming
Going into the competition, Emma’s goal wasn’t to win—it was simply to improve.
“I was super excited to compete and try to improve my German trim from the last competition I did.”
Looking back, it wasn’t just one moment that stood out.
“Honestly, I don’t think I’ll ever forget the whole weekend. It was such a fun environment. Everyone was having a great time and being so supportive.”
Winning TYRO Best in Show was something Emma never expected.
“I was so over the moon to have won Novice Poodle and had zero expectations going into the Best in Show line-up. When they called me as the winner, I was completely blown away. Never in a million years did I expect it.”
She credits the judges for helping her continue to improve.
“I learnt so much from the judges and can’t thank them enough for all their kind words about my groom.”
For anyone considering entering their first grooming competition, Emma has one simple piece of advice.
“Just go for it! I was so nervous for my first competition, but everyone was incredibly supportive and I ended up enjoying it so much.”
When Emma isn’t in the salon, you’ll usually find her with her horses.
“I show my horses most weekends, and a lot of time goes into getting them looking their best.”
Her love of animals doesn’t stop there.
“I’ve got a Sheltie that I previously competed in agility with when she was younger, and now my Standard Poodle is starting out in lure coursing. I’m hoping to get her involved in even more sports.”
Looking ahead, Emma has another dream.
“I’m hoping to one day get my own Poodle puppy to use in grooming competitions and maybe even show.”
Perhaps the biggest surprise?
“I never imagined I’d become a dog groomer. I needed a job after school and slowly fell in love with it. Now I can’t imagine doing anything else.”
Emma is still only at the beginning of what promises to be an exciting grooming career.
“I’d love to learn how to do a spray-up eventually.”
With her enthusiasm, willingness to learn and obvious passion for the craft, there’s little doubt we’ll be seeing much more of Emma in competition rings around Australia.
Quick Clip
Favourite Breed:
Poodles
Favourite Grooming Tool:
Artero Epika Straight Scissors
Dream Competition Breed:
Bedlington Terrier
Three Words That Describe The Pup Cup:
Amazing • Fun • Educational
Skill I’m Currently Working On:
Not nitpicking and working faster
Looking Ahead
TYRO RUNNER UP BEST IN SHOW WINNER
🐾
When Nikitta Griffiths entered The Pup Cup, she wasn’t chasing ribbons or titles.
She simply wanted to challenge herself, learn from some of the industry’s best, and experience her very first grooming competition.
By the end of the weekend, she was standing among Australia’s newest competition talent after being awarded TYRO Runner Up Best in Show—a result she describes as “a huge shock and honestly a moment of complete disbelief.”
For someone who has only been grooming professionally for ten months, it’s an incredible achievement, but if you ask Nikitta, it’s simply another step in a journey that began with taking a chance on herself.
Taking the Leap
Based in the Clarence Valley near Grafton, New South Wales, Nikitta never imagined she would become a professional dog groomer.
“I got into dog grooming because I wanted to do something for myself that I genuinely enjoyed. I thought the worst-case scenario was I’d learn to groom my own dogs properly, but I ended up falling in love with it.”
That decision completely changed the direction of her career. Nikitta launched her own mobile grooming business by transforming a horse float into a fully equipped grooming trailer while also joining the team at Harbour Dogs in Coffs Harbour.
Today, she balances both roles, working as Lead Groomer at Harbour Dogs while continuing to operate her mobile business throughout the Clarence Valley.
“I love both mobile and salon grooming because they each offer something different, and no matter where I am, I always aim to create a calm, welcoming environment for every dog.”
Never the Same Day Twice
Life is anything but quiet.
“A typical day starts with the chaos of two young kids and my collection of animals before I even leave the house.”
From there, every day becomes an adventure. Whether she’s grooming dogs, cats, rabbits or even horses through her mobile business, or leading a busy day inside the salon, Nikitta enjoys the variety that grooming offers.
“No two days are ever the same, and that’s what I love about grooming. There’s always something new, and I wouldn’t have it any other way.”
Her favourite grooms aren’t necessarily tied to one breed.
“I love anything that involves a transformation. A big de-shed or a dog that needs a bit of extra care and attention is always really rewarding.”
For Nikitta, the biggest reward isn’t just how a dog looks after a groom.
“It’s amazing seeing the difference a groom can make, not just to their coat but to how comfortable and confident they feel.”
Learning From Everyone
One theme runs consistently through Nikitta’s story—gratitude.
“I’ve been incredibly lucky to have so much support around me.”
She credits her family and friends for encouraging a major career change, Sarah and Todd from Harbour Dogs for giving her opportunities to grow, and her clients for trusting her from the very beginning.
“My clients have also played a huge part in my journey. Many have supported me from the very beginning and have trusted me while we’ve all learned together.”
She describes herself as someone who is constantly researching, learning and looking for ways to improve.
GROOMERS SPOTLIGHT || NIKITTA GRIFFITHS
A Weekend That Changed Everything
When her name was announced as TYRO Runner Up Best in Show, everything stopped.
“It was a huge shock and honestly a moment of complete disbelief.”
She admits she never expected to leave with a placing.
“The talent I was up against was incredible, and I never went into the competition expecting to win or take home any ribbons.”
Perhaps the greatest reward wasn’t the trophy itself.
“It gave me that extra reassurance from someone outside of my family, friends, clients and workplace that I am doing a good job.”
Although The Pup Cup was her first grooming competition, Nikitta approached it with one goal.
“My goal was never about winning. It was about learning, gaining experience and enjoying the opportunity to be part of something amazing.”
Throughout the weekend, she competed in three different classes, with Molly the Groodle becoming her TYRO Runner Up Best in Show partner.
“She has the most beautiful temperament. She’s affectionate, cuddly and just happy to do anything. She makes grooming such a joy because she’s so relaxed and easygoing.”
Preparing for competition wasn’t just about coat preparation.
Nikitta spent months taking notes while grooming similar dogs, refining techniques and learning from every groom.
“Those small changes really added up and gave me a lot more confidence going into the competition.”
Once inside the ring, the nerves quickly disappeared.
“I was expecting to be really nervous, but I was honestly more excited than anything.”
Instead, she focused on enjoying the experience.
“I was just trying to stay present and enjoy the moment.”
Looking Forward
Away from grooming, Nikitta is a busy mum to two young daughters while she and her family build their forever home on acreage surrounded by horses, goats, sheep, dogs, cats, fish, turtles and chickens.
Before discovering grooming, she spent more than ten years working in the dental industry.
“I knew absolutely nothing about dog grooming—not even the basic tools.”
Now she can’t imagine doing anything else.
Looking ahead, she’s already planning her next competitions.
“My biggest goal is to keep learning and improving.”
She measures success by looking back at where she started.
“I love comparing my older grooms to my current work because that’s when you really see how far you’ve come.”
It’s a philosophy that has already taken her further than she ever expected—and judging by her first competition weekend, it’s only the beginning.
More Than Just a Competition
Ask Nikitta what she’ll remember most and it isn’t the ribbon.
“My most memorable part was experiencing the atmosphere of the whole event.”
She speaks passionately about the friendships, encouragement and generosity she experienced throughout the weekend.
“Even though we were competing against each other, everyone was so supportive and willing to share a chat and help each other out.”
Quick Clip
Favourite Breed:
Border Collies (I might be a little biased!)
Favourite Grooming Tool:
Miracle Slicker Brush & trusty half/half comb
Dream Competition Breed:
Standard Poodle
Three Words That Describe The Pup Cup:
Fun • Educational • Inspiring
Skill I’m Currently Working On:
Symmetry, especially muzzles and feet
FROM FRESHLY GROOMED
TO PHOTO READY
6 SIMPLE, NO-COST WAYS TO IMPROVE YOUR SALON
BEFORE & AFTER PHOTOS
INTRODUCTION
You’ve spent hours perfecting a groom. The dog looks incredible, you grab your phone for that all-important “after” photo… and somehow the photo just doesn’t do your work justice. As a professional pet photographer, one thing I’ve learnt is that the camera doesn’t always see what our eyes see. You’re looking at that beautifully finished coat, perfect lines and gorgeous little face, but your camera is also seeing the grooming arm, the power cord, the EXIT sign growing out of the dog’s head and the half-empty coffee cup in the background!
The good news? You don’t need an expensive camera or a photography studio to dramatically improve your salon photos. A few simple changes can make a huge difference to the photos you take in your salon.
TIP 2: GET DOWN TO THEIR LEVEL
Instead of standing and pointing your phone down at the dog, bring yourself down closer to their eye level. It immediately creates a more engaging portrait and gives a much better representation of the groom, particularly shape, balance and proportion, without distortion.
TIP 3: LOOK AT THE WHOLE FRAME
Before you press the button, take your eyes off the dog for a second and look around them. What’s behind their head? What’s on the floor? Is a lead cutting across the coat you’ve just spent hours perfecting? Creating one dedicated photo spot in your salon with a simple, uncluttered background can make your images, and ultimately your social media, look much more polished and consistent.
TIP 4: GIVE THEM SOME SPACE
Putting a phone too close to a dog’s face can create distortion, making the nose appear larger and changing the proportions of the head and body. Take a step or two backwards instead and crop afterwards if necessary. You’ll generally achieve a much more natural representation of both the dog and your work.
TIP 5: CONSISTENCY COUNTS
If you’re showcasing a transformation, consistency makes it much more powerful. Where possible, photograph your “before” and “after” from a similar height, distance and angle, in the same location and lighting. It creates a genuine comparison and allows the quality of your work to speak for itself.
TIP 1: FIND THE LIGHT
Good light will do more for your photos than almost anything else. If possible, photograph near a large window or open doorway and avoid harsh direct sunlight. Position the dog so the light falls towards their face and eyes, and watch overhead salon lighting too, particularly when photographing white or very light coats where highlights can quickly disappear.
TIP 6: CLEAN THE LENS
Possibly the simplest tip of all, yet one of the most commonly overlooked: clean your lens… Phones live in pockets, sit around grooming salons and are constantly handled. A quick wipe of the lens before you start can be the difference between a hazy photo and a beautifully crisp one.
~ Maree
CAMERA PLUS DOG
WHY EVERY GROOMER SHOULD
EXPLORE THE PUREBRED DOG WORLD
As professional groomers, we spend every day creating beautiful dogs. But have you ever wondered where those iconic breed trims came from?
Almost every traditional grooming style used in salons today began in the purebred dog world. Breed standards have preserved the structure, movement and coat characteristics of hundreds of breeds for generations, giving groomers a blueprint for what each dog should look like.
Even if you never plan to own a show dog, understanding breed standards will dramatically improve your eye for balance, proportion and presentation.
The more you understand why a coat is shaped a certain way, the better your grooming becomes.
Dogs Australia describes conformation showing as the process of evaluating dogs against their official breed standard—the blueprint that describes the ideal example of each breed.
Originally developed to help breeders assess breeding stock, conformation remains one of the best ways to preserve healthy, functional purebred dogs.
DID YOU KNOW?
🎓
🐾
Most traditional grooming trims originated from working purposes.
🐾
Watching one championship show can teach more breed presentation than hours of online videos.
GROOMERS ALREADY HAVE A HUGE ADVANTAGE
A groomer already notices things most owners never see, these are exactly the things judges evaluate in the conformation ring beside the breed standard for that breed.
🐾
🐾
Coat Texture
🐾
Movement
🐾
Toplines
🐾
Shoulder Placement
🐾
Muscle Condition
🐾
Balance
🐾
Feet
And Much More
🐾
Many of Australia’s top show exhibitors are also highly accomplished professional groomers.
WHY GROOMERS
SHOULD WATCH
SHOWS
Walking around a championship show is like attending a live masterclass.
You’ll see:
🐾 Correct breed outlines
🐾 Coat preparation
🐾 Hand stripping
🐾 Scissoring
🐾 Coat conditioning
🐾 Presentation techniques
🐾 Different coat textures
🐾 Experienced breeders happy to talk about their breed
You’ll begin noticing details you’ve never seen before.
Many people mistakenly think dog showing is a beauty pageant.
In reality, conformation is an evaluation of how closely a dog matches the official breed standard while remaining sound, healthy and capable of performing the job it was originally developed for.
A Border Collie should still move like a stock dog.
A Poodle should still move like a water retriever.
A Scottish Terrier should still possess the structure to work underground.
Every breed has a purpose, and the breed standard protects that purpose.
Dogs Australia-affiliated state bodies—DogsQLD, DogsVic, DogsNSW, DogsSA, DogsNT, DogsTas, DogsACT and DogsWest—conduct conformation shows throughout Australia where specialist judges assess registered dogs against these standards.
Behind every beautifully presented show dog is a breeder who has spent years—often decades—dedicating themselves to a single breed. They don’t simply produce puppies; they preserve a living blueprint. Every breeding decision, every grooming choice and every dog they exhibit is guided by the official breed standard, ensuring the breed continues to reflect its original purpose, structure, movement and character.
For groomers, this wealth of knowledge is invaluable. Responsible breeders have developed an exceptional eye for the finer details that make each breed unique—from the correct outline and silhouette to coat texture, presentation and balance. They understand how grooming should complement the dog’s natural structure rather than disguise it, allowing every dog to be presented as the best possible example of its breed.
Spending time with dedicated breeders offers groomers an opportunity to see these breed standards brought to life. You’ll gain a deeper understanding of why certain trims are shaped the way they are, how coat preparation differs between breeds, and how subtle grooming techniques can enhance correct conformation while remaining true to the breed’s history and function.
Building relationships with responsible breeders can also open doors to specialist grooming clients, experienced mentors, handling opportunities and lifelong friendships. More importantly, it provides an education that simply can’t be found in a textbook—learning directly from the people who have devoted their lives to preserving and celebrating their chosen breed.
HEALTH TESTING MATTERS
Responsible Dogs Australia breeders don’t simply pair two nice dogs together.
Depending on the breed, they may complete:
🐾 DNA screening
🐾 Hip scoring
🐾 Elbow scoring
🐾 Eye examinations
🐾 Heart testing
🐾 Patella assessments
🐾 Breed-specific health testing
The goal is to preserve healthy dogs while reducing inherited disease wherever possible. Health testing requirements vary significantly between breeds, so prospective owners should research the recommended tests for their chosen breed and discuss results with breeders.
WHERE CAN I FIND
RESPONSIBLE BREEDERS?
Dogz Online is Australia’s largest directory of verified Dogs Australia registered breeders.
It allows prospective owners to:
🐾 search by breed
🐾 locate breeders Australia-wide
🐾 view available puppies
🐾 find older dogs
🐾 locate breed rescue organisations
🐾 learn about individual breeds
Every listed breeder is verified as a member of Dogs Australia or Dogs New Zealand, providing a trusted starting point for those looking for a responsibly bred purebred dog.
YOU DON’T NEED TO
BECOME A BREEDER
Perhaps the biggest misconception is that showing dogs means you must become a breeder.
You don’t.
Many exhibitors simply enjoy presenting a beautifully groomed dog, earning titles, making lifelong friendships and learning more about the breed they love.
Whether your goal is a Champion title, a new grooming skill or simply spending weekends surrounded by passionate dog people, the purebred community has something to offer every groomer.
WHERE DO I FIND SHOWS?
THERE’S MORE THAN JUST
SHOWING
One of the biggest surprises for new exhibitors is discovering that the world of purebred dogs extends far beyond conformation showing. Whether your passion lies in teamwork, speed, scent work or simply spending more time with your dog, there’s a canine sport to suit almost every breed and owner.
Dogs Australia and its state member bodies offer a wide range of activities, including Rally, Obedience, Agility, Scent Work, Tracking, Tricks, Endurance, SprintDog, Lure Coursing (for eligible breeds), Herding, Retrieving, Earthdog (for eligible breeds), Dancing with Dogs and the exciting new sport of Bale Seek.
For groomers, these activities provide more than just a fun weekend away. They deepen your understanding of canine movement, structure, fitness, temperament and breed purpose—all valuable knowledge that can be applied back in the salon. Many groomers also choose to test their skills in professional grooming competitions, making the purebred dog community a fantastic place to continue learning, challenge yourself and build lifelong friendships with people who share the same passion for dogs.
GROOMERS’ TOP COATED
BREEDS TO WATCH
- 🐾 Poodle (3 varieties)
- 🐾 Wire Fox Terrier
- 🐾 English Cocker Spaniel
- 🐾 American Cocker Spaniel
- 🐾 Bichon Frisé
- 🐾 Bedlington Terrier
- 🐾 Kerry Blue Terrier
- 🐾 Scottish Terrier
- 🐾 Border Terrier
- 🐾 West Highland Terrier
- 🐾 Jack Russell Terrier
- 🐾 Sealyham Terrier
- 🐾 Cairn Terrier
- 🐾 Schnauzer (3 varieties)
- 🐾 Black Russian Terrier
- 🐾 Lakeland Terrier
- 🐾 Portuguese Water Dogs
- 🐾 Lagotto Romagnolo
- 🐾 Griffon Bruxellois
- 🐾 Field Spaniel
- 🐾 Welsh Springer Spaniel
- 🐾 Irish Setter
- 🐾 Gordon Setter
- 🐾 Dachshund Wirecoat (3 varieties)
- 🐾 Petit Basset Griffon Vendeen
- 🐾 Grand Basset Griffon Vendeen
- 🐾 Soft Coated Wheaten Terrier
HELPFUL WEBSITES
DogsAustralia
www.dogsaustralia.org.au
Dogzonline
www.dogzonline.com.au
Show Manager
www.showmanager.com.au
State Clubs
www.dogsaustralia.org.au/clubs-delegates
Australian Breed Standards
www.dogsaustralia.org.au/members/Breed/Index/1
When I first started grooming, I was almost entirely self-taught, so IGroomHub became my go-to. I soaked up tutorials, watched other groomers work and tried to learn absolutely everything I could. The grooms were beautiful, neat and technically brilliant, but after a while I started noticing that a lot of them felt like the same haircut copied and pasted onto a different dog.
There was absolutely nothing wrong with that, and I was still learning those very same techniques myself, but my brain had already started asking different questions. Could that dog be cuter? What if the chin was a little shorter? What if the cheek sat differently, or you added the tiniest little smile? They seemed like such small changes, but I was fascinated by how much they could completely change the dog looking back at you.
I don't think I realised it at the time, but I was starting to develop my eye, and somewhere around then I began falling in love with Asian Fusion... My first attempt was on Milo, a little poodle I'd go on to learn an enormous amount from.
He was still a baby, barely had enough hair to work with, and I very much took the "fake it till you make it" approach when his owner asked for flares! Looking back, it was probably more a Teddy trim than Asian Fusion, with some very optimistic little baby flares, but I thought I'd absolutely smashed it...
Honestly, I'd let that version of me keep believing it too. That groom made me proud, curious and excited enough to try again. It started a journey of figuring out what Asian Fusion meant to me, rather than simply what a tutorial or book said it was supposed to be.
I'd already fallen for the style before I ever stepped into a competition ring, but seeing that level of skill being created in front of me was completely different. I didn't just want to know how those groomers were doing it. I needed to know.
Ironically, my first competition with Milo also gave me one of my biggest lessons. I went into Salon Freestyle terrified, but quietly confident, and we didn't place. It took more than one competition and quite a bit of self-reflection before I really understood the feedback. His face was heavy, crowded and closed off. I'd been so focused on creating the haircut that I'd lost his expression underneath it. Without the expression, they weren't really seeing the dog.
That didn't suddenly make me an expert. I overcorrected, got things wrong, tried again and gradually started understanding the difference those tiny choices could make. Even now, I don't think I've found some final answer. I'm still changing things and I'm still learning.
And I think that's kind of the point.
I don’t want to take a haircut and make the dog fit into it. I want to look at the dog in front of me and figure out what haircut fits them. Before I touch a new dog, I study them. I look at their face, their neck, their proportions and how long or short I want them to appear. I'm already visualising the finished dog before I've really started. It doesn't always work perfectly the first time, but once I have that picture in my head, I have somewhere to grow from..
And for me, it almost always comes back to the face...
I can spend hours finessing a body, only to have the dog launch itself into its owner's arms at pickup and immediately become a scrappy mess. All that beautiful body work I've obsessed over can disappear in approximately four seconds.
But the face carries.
It's the first thing the owner looks at, it's the photo you're going to post on your socials and, more than anything, it's where the dog's expression lives. It's the difference between a heavy, droopy, drool-stained chin and a plush little cheeky grin staring back at you.
It doesn't matter whether I'm creating an Asian Fusion groom or doing a completely ordinary salon trim. That tiny change immediately elevates the face, opens the expression and lets you see more of the dog underneath all that hair.
The owner probably doesn't know I've done it. They just know their dog looks cute, and I kind of love that.
It doesn't have to be a dramatic transformation. You don't need giant flares or an exaggerated round head to take something from Asian Fusion and use it in your everyday work.
Sometimes it's just a smile.
So, what does this actually look like in the salon?
I’m not trying to recreate a textbook Asian Fusion head on every dog that sits on my table. I’m borrowing the little things I love about the style and using them where they suit the dog in front of me.
Sometimes that’s opening the eyes, shortening the chin or changing the way the cheek sits. They’re small choices, but together they can completely change an expression. That’s probably what I love most about bringing Asian-inspired styling into my everyday work. You don’t always need to do more. Sometimes, less really is better.
BUILDING THE SHAPE
I always start with the overall shape. Rounding out the top of the head gives me the foundation, but I’m not chasing a perfect circle yet. I’m looking at the dog in front of me and working with what’s already there.
From that point, I like to tighten up underneath and lift the jawline. Taking away some of that weight under the face helps everything feel a little lighter and brings the shape upwards rather than letting it fall down. It’s a small change, but it starts to completely shift the expression before I’ve even touched the finer details.
FINDING THE EXPRESSION
This is where I really start to play with the expression. We often think about “opening up” the eyes, but that isn’t always what I’m trying to achieve. With this softer, Korean-inspired eye shape, I actually leave more hair around the eye and use it to create that sweet, slightly cartoonish look.
It’s less about exposing the eye and more about shaping what sits around it. Tiny changes here can completely change the character of the face, making it feel softer, rounder and sweeter without needing to take much hair away at all.
CREATING THE SMILE
This is probably one of my favourite parts. Cutting in that little smile can completely change the face. I take just enough weight out around the corner of the mouth to give it that soft, happy look without making it feel too obvious or overdone.
Then it’s blend, blend, blend. I bring everything back into the cheeks and muzzle, step back, have a look, and keep tweaking until it all flows together.
It’s such a small detail, but it can make such a big difference to the whole face.
Competition played a huge part in helping me develop that eye, although my relationship with competing has changed a lot since I started. At my first few competitions, I wanted to be hidden on the furthest table in the corner. I barely had the confidence to look around at what everyone else was doing, let alone actually approach them. I'm naturally an introvert, so walking up to someone I admire and starting a conversation can still be awkward as hell, but I've never had a bad experience from doing it. Some of the most genuine, kind and helpful people I've met in this industry have been through competitions.
These days, I don't really care where they put me in the ring. I actually look around, watch what my peers are doing on their dogs, and I've genuinely learnt things just from standing beside them and observing. Sometimes I'll see someone approach a shape differently or create something I hadn't considered, and it sends my brain off in a completely new direction.
Not because I need to become that person or recreate their work, but because I want to understand what they're seeing that I can't see yet. Seeing that level of skill doesn't make me want to stop anymore. It makes me want to learn. I think that's why competing grew my skill and my eye for detail so much. It put me in a room full of inspiration. If you're new to competing and you're anything like I was, don't spend the whole day hiding in the corner. We're all literally standing there doing the same thing, tired, stressed and running on caffeine. Go and say hi, ask someone how they created that cut, meet the breeds you've never seen before, watch what people are doing and enjoy the experience.
Nobody in that room is some untouchable grooming god. We're all there to learn from each other. And you absolutely don't have to compete to develop your eye. Competition was my catalyst. Yours might be something completely different.
Follow what inspires YOU!
If somebody asked me how to develop an eye for grooming, I honestly don't think I could give them a technical answer. I genuinely believe you need to have the passion to even ask yourself that question, and if you already have that passion, then you're halfway there.
I'm a physical learner. The more I do, the more I understand. I need to pick up the scissors, try something, get it wrong sometimes, step back and try again. But my own growth accelerated tenfold when I found the things and the people that inspired me. So instead of telling another groomer what they need to learn, I'd probably ask them what inspires them, then I'd tell them to follow it. Maybe it's Asian Fusion. Maybe it's traditional styles, creative grooming, competitions or simply another groomer's work that makes you stop scrolling and stare. I don't think it really matters what the thing is. What matters is that it makes you curious enough to want to understand it.
There are still groomers whose work I look at and think, I'm nowhere near that level. I don't think that feeling has disappeared. What's changed is what I do with it. Early on, that gap felt daunting. Now it feels more like a personal challenge. Instead of letting it intimidate me, I find myself wondering what I can learn from them and how I can push myself to get better.
If I could give every new groomer one thing, it wouldn't be perfect scissoring skills or the ability to nail every groom the first time. I'd give them the ability to see their own growth and skill through somebody else's eyes.
We are always our own worst critics. We see every stray hair, every mistake and every part of the groom we'd change if we could. Sometimes we're so busy looking at where we aren't yet, that we completely miss how far we've already come. I genuinely think there are groomers out there with all the passion and potential in the world, whose skill could be snuffed out by insecurity before it ever has the chance to bloom.
Maybe that's why I wouldn't change that first Asian Fusion groom on baby Milo. Technically, I could do it better now and I should be able to.. I've had years of learning, multiple competitions, feedback, mistakes and hundreds of dogs between that groom and the groomer I am today. But if I could go back and stand beside that version of myself, I wouldn't point out what was wrong. I'd let her believe she'd smashed it, because for where I was at that moment, I had.
That groom was exactly what it needed to be. It taught me something, made me proud and gave me enough excitement to try again. Then the next groom taught me something else.
That's what a great groom means to me now. It isn't necessarily the one where everything is exactly where it's "meant" to be. A groom can be less than perfect, but if I walk away from it having learnt even one new thing, then in my eyes it can be more impactful than a technically perfect groom I simply copied from a tutorial and nailed.
I'm still learning. I'm still looking around competition rings wondering how the hell someone did something, and I'm still going home wanting to try new things.
I hope that never stops.
Asian Fusion happened to be the thing that made me start asking those questions, but it doesn't have to be yours. Find whatever makes you think, I need to know how they did that. You don't have to groom like somebody else to learn from them, and you don't need to get everything right the first time to be growing.
Let yourself be proud of the baby flares!
You might be surprised by the groomer you become.
— Vanessa Parsons
Director, Quokkas Australian Grooming Team
It honestly feels like only yesterday we were all together at Pup Cup, yet somehow we're now only weeks away from heading to Belgium to represent Australia at the World Team Championships.
Firstly, we'd like to say a huge thank you to everyone who stopped by to chat with us at Pup Cup, wished the team luck, purchased merchandise, or simply followed along from the sidelines. The encouragement we've received from the Australian grooming community has been incredible, and we can genuinely say we've felt every bit of that support.
“Representing Australia isn’t just about what happens in the competition ring.”
THE PUP CUP - MORE THAN
JUST A COMPETITION
Pup Cup was an important milestone on our journey.
Our Current Team
Sophie Infield
Tiarne Perkis
Jovy Lee
Ally Derrig
Jane Bourke
Of course, there were valuable points up for grabs as groomers continued their journey towards future Australian team selection, but for those Quokkas who attended, it was also another opportunity to train, prepare and spend time together.
One thing we've quickly learnt is that representing Australia isn't just about what happens in the competition ring. It's about learning to work as a team, supporting one another, sharing ideas, solving problems together and enjoying the journey along the way.
Seeing our team members encourage and support one another throughout the weekend was something we're incredibly proud of.
How Do You Earn Points?
The Quokkas Australian Grooming Team Selection Point Score has been designed to provide a clear and transparent pathway towards future Australian team selection.
Competitors earn points by placing in one of the four sanctioned Open categories:
• Gundog/Spaniel
• Poodle
• Hand Strip
• Scissor Breeds
Points are awarded as follows:
1st Place - 10 points
2nd Place - 8 points
3rd Place - 6 points
4th Place - 4 points*
5th Place - 2 points*
Competitors also receive 0.5 bonus points for every competitor they place ahead of in their class.
To keep the system fair, only each competitor's best two performances during the competition period count towards their final point score.
Our focus now turns to Groomania in Belgium this September.
Preparations are well underway, and like any international team, there's plenty happening behind the scenes. Along with practising for the competition, our team has been organising travel, accommodation, equipment and, perhaps one of the biggest challenges of all, sourcing suitable competition dogs overseas.
Unlike many other countries, it's simply not practical for the Australian team to fly competition dogs from Australia to Belgium. Instead, suitable dogs need to be sourced overseas well in advance, requiring months of planning, communication and coordination before we even arrive. It's one of the many behind the scenes logistics that most people never see but plays a huge role in our preparation.
Many hours have already gone into preparing for the World Team Championships, and that work will continue right up until we board the plane.
We're incredibly excited, proud to be representing Australia, and can't wait to share the journey with all of you. And yes... there are definitely a few butterflies starting to appear!
How You Can Support the Team
One of the things we've loved most over the past few months is seeing the Australian grooming community get behind the Quokkas.
Whether you've purchased merchandise, sponsored the team, volunteered your time or simply wished the team well, you've become part of this journey too.
We'd love you to continue following the team's journey on the Quokkas Australian Grooming Team Facebook page, where we'll be sharing updates from Belgium along the way. Every message of encouragement reminds our team that they're not just representing themselves, they’re representing an entire Australian grooming community cheering them on from home.
Thank you for being part of the Quokkas family. We can't wait to share the next chapter with you.
Australia’s dog grooming sector is vibrant, skilled and deeply committed to animal welfare. It is also, at times, under recognised. Behind every well run salon is not only technical expertise and care, but also a business navigating regulation, workforce challenges and rising expectations around welfare, professionalism and sustainability. The Pet Industry Association of Australia, established in 1979, is Australia’s only trade-only association dedicated to protecting and strengthening the pet industry through advocacy, education and industry standards.
For many groomers, PIAA is a familiar name. For others, particularly those newer to the profession or operating independently, it may be less so. PIAA exists to represent, protect and advance the pet care sector, including grooming, through practical support, industry leadership and direct advocacy on the issues that shape everyday business conditions.
As PIAA CEO Anthony Ramsey explains, “Our role is to make sure the voice of the pet industry is heard where it matters most. Whether that is in government policy, training standards or regulatory reform, we are there to ensure groomers and pet care professionals are not left behind.”
Advocacy That Delivers
Standing Up For Groomers
PIAA also steps in when regulatory interpretation threatens to overreach. In a recent matter highlighted on the association’s Facebook page, Tasmania’s animal welfare regulator sought to designate the use of dogs to teach grooming as animal research, a position that would have created a serious and unnecessary barrier for a member business and for training more broadly.
PIAA acted to protect the member involved and to help divert that regulatory overreach, reinforcing a point that matters to every groomer in Australia. When unreasonable interpretations emerge, individual operators can feel isolated, but industry associations can bring knowledge, representation and collective influence to the table.
Anthony Ramsey says, “This is exactly why industry representation matters. A single business should not be left to carry these fights alone when the implications extend across the profession.”
PIAA’s work is grounded in outcomes, not just commentary. The association regularly consults with government, regulators, training bodies and industry stakeholders so the grooming sector is not overlooked when decisions are made about qualifications, compliance, workforce capability and business conditions.
That advocacy has already delivered practical outcomes. PIAA consulted with Skills Impact and Northern Rivers TAFE when the delivery of a dog grooming course was proposed to be dropped from scope, helping secure its continuation. PIAA also consulted with Western Australian government stakeholders across Food, Fibre and Timber regarding the continued delivery of dog grooming qualifications, reinforcing the importance of formal training pathways for the next generation of professionals.
Jo Marsden, PIAA’s Grooming Director, puts it plainly: “Without structured, accessible training, the industry cannot grow sustainably. Our involvement helps ensure grooming remains recognised as a skilled profession, not just a service.”
Putting grooming in the spotlight
One of PIAA’s greatest strengths is its ability to keep grooming visible in broader national conversations. Through regular consultation with Skills Impact and participation on committees dealing with animal welfare, employment issues and small business challenges, PIAA helps ensure that grooming is considered in the policy settings that affect the animal care sector.
That committee work includes contributing to the development of resources such as an employee retention website for small businesses in the agricultural and animal care sectors. For grooming salons facing ongoing staffing pressures, this kind of practical support can make a real difference in attracting and retaining capable workers.
PIAA has also consulted with EPA Victoria on guidelines for managing greenhouse gas emissions in grooming salons, helping ensure that environmental expectations are practical, relevant and workable for real businesses. This kind of engagement keeps the industry part of the solution, while making sure policy is informed by day to day operating realities.
AusGroom and industry connection
PIAA has also played an important role in helping bring AusGroom events back, strengthening one of the sector’s most visible platforms for excellence, education and connection. Sydney AusGroom, held as part of the AusPet Expo, reflects the professionalism and momentum of the grooming sector and provides a valuable meeting point for competitors, educators, suppliers and salon operators.
By the time this edition of The Clipping Point reaches readers, Sydney AusGroom will already have taken place, but its impact will still be fresh. The event stands as an example of what is possible when the industry comes together around skill, pride and community. Coverage of the event, along with the winners and highlights, will be a natural feature for the magazine’s next edition.
As Jo Marsden says, “AusGroom showcases the very best of our industry. It lifts standards, builds confidence and reminds groomers that they are part of something bigger than their own salon walls.”
Why support matters
PIAA’s influence is strengthened every time a business joins, renews or actively engages. Strong membership gives the association greater authority when speaking with governments, regulators, educators and industry bodies. It also helps ensure that grooming remains visible as a skilled, essential and professional part of Australia’s pet industry.
For individual groomers, support means more than receiving a member logo or newsletter. It means backing an organisation that protects training pathways, pushes back against regulatory overreach, contributes to better workplace resources and delivers practical business savings.
Anthony Ramsey sums it up this way: “When groomers support PIAA, they are investing in the future strength of their own profession. They are helping build an industry that is better represented, better understood and better equipped for the challenges ahead”.
A shared future
The launch of The Clipping Point is another sign that grooming is being recognised for what it truly is: a skilled, evolving and essential part of the Australian pet industry. That recognition is welcome, but continued progress will depend on strong collective advocacy, practical member support and a profession willing to stand together.
PIAA welcomes groomers, salon owners, educators and suppliers to be part of that future. The stronger the support behind the association, the stronger the voice of the grooming sector will be.
